Design and Innovation

Utilising our strengths of mass produced structural gondola components combined with the most flexible and state of the art sheet metal fabrication , CAEM’s R&D Department have  increased its product database by an astonishing 60,000SKU extra variants in the last 5 years.

Our approach with the customer starts from discovering their typical operations on site, the shopping experience trends of its customers and the future targets from the management. The result is often a co-designed solution that blends together customer needs, manufacturing efficiency and budget control.

Design. Is about converting hand sketched ideas into a 3D sheet metal concept.

Prototyping. Aiming at submitting a live sample to the customer to test hands on functionality

Manufacturing. CAEM’s expertise delivers efficiency in every aspect of the process

  • Gifi VSL

    Gifi VSL

    From the architect's brief, CAEM developed a fully modular aesthetic solution that did match the merchandisers requirements and the procurement…


  • Stihl Italy

    Stihl Italy

    CAEM's design and improvement of a retail format in Italy


  • Almaktabah


    This is how CAEM converted a designers' firm brief into a Rollout of Store openings.